Market research of the diesel fuel market of Ukraine

Abstract

The article conducts marketing research of the diesel fuel market in Ukraine. The main economic indicators of the diesel fuel market for the period of 2014-2023 are analyzed. Six Ukrainian oil refineries that produced diesel fuel before the war are identified, namely: Kremenchuk (PJSC Ukrtatnafta); Lysychansk (PJSC LINIK); Kherson (CJSC Kherson Oil Refinery); Odesa (PJSC LUKOIL-Odesa Oil Refinery); Drohobych (PJSC NPK-Galychyna); Nadvirna (PJSC Neftekhimik Prykarpattya). An in-depth analysis of their рerformance was carried out, in particular, production indicators and production rates were analyzed. As a result of analytical market research, the top five diesel fuel importers were identified: OKKO, WOG, Ukrnafta, SOCAR, SHELL and analyzed their activities for the period 2019–2023. The trend of price changes for diesel fuel during 2014–2023 was determined, and a forecast of diesel fuel prices for 2024 was made.