National motives as a means of visual identification of Ukrainian graphic design in the context of globalization

Abstract

The article examines the role of national motives as one of the means of identifying the national model of Ukrainian graphic design. The concepts of "national motives", "globalization" was considered, the analysis of the studies of scientists who considered a similar problem was carried out. A shortage of specialized scientific literature on the researched issue was revealed. The role of national motives as a basic component in modern graphic design of Ukraine is clarified.