Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/27815
Title: Use of virtual and augmented reality to create innovative ux design of online stores
Authors: Bilous, Mykyta
Slityuk, Olena
Keywords: virtual reality
augmented reality
online store
UX design
purchase
trust
conversion
Issue Date: Mar-2024
Publisher: Klaipėda University
Citation: Bilous M. Use of virtual and augmented reality to create innovative ux design of online stores / M. Bilous, O. Slityuk // Eurointegration In Art, Science And Education: Experience, Development Perspectives = Eurointegracija mene, moksle ir ugdyme: patirtis, vystymosi perspektyvos = Євроінтеграція в мистецтві, науці та освіті: досвід, перспективи розвитку : International Scientific-Practical Conference, Klaipėda, Lithuania, 8 March, 2024. – Klaipėda, Lithuania : Klaipėda University, 2024. – Р. 26-28.
Abstract: The paper addresses the issues related to the benefits of using virtual and augmented reality technologies to improve the user experience in online stores. It discusses how these technologies help to overcome the main disadvantage of online sales and provide customers with the opportunity to interact with products before purchasing, which helps to increase trust and conversion.
URI: https://er.knutd.edu.ua/handle/123456789/27815
Faculty: Факультет дизайну
Department: Кафедра мультимедійного дизайну
Appears in Collections:Кафедра мультимедійного дизайну (МД)
Матеріали наукових конференцій та семінарів

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