Analytical assessment of the apparel industry in Ukraine: problems and opportunities

Abstract

The article describes the current state and dynamics of business activity of the apparel industry in Ukraine. The quantitative and qualitative indicators of the activity of apparel enterprises in the period 2015-1019 are analyzed. The strengths and weaknesses of the Ukrainian apparel industry have been identified. It is shown that Ukrainian apparel manufacturers can be competitive both in the domestic and international markets. Geographical proximity to Europe and signed Free Trade Agreement with EU giving Ukraine a clear advantage against producers in Central Asia and Far East. However, there are a number of problems facing the apparel industry. Among the main problems are the improvements of the management system of the apparel enterprise. In article was proposed to use outsourcing services as one of the ways to improve the apparel enterprise management system.