Fashion industry: exploring the stages of digitalization, innovative potential and prospects of transformation into an environmentally sustainable ecosystem

Abstract

The study analyzes the stages and prospects of development the digital fashion industry, taking into account the growing raw material and environmental problems. In the course of analysis change the model of its functioning from linear to cyclic, multidisciplinary problems have been identified that it is advisable to solve based on an ecosystem common digital platform. To identify the essence, stages and role of digitalization in the fashion industry transformation, a content analysis of the digital design tools evolution was carried out, the results of which were compared with a historiographical analysis of fashion industry transformation of a post-industrial society. As a result, it was found that the readiness of the fashion industry for transformation depends from the stage of digitalization, from the innovative ecological fashion design development and from the presence of motivated coherence actions among all fashion market subjects, as well as from the formation for them a new style of using clothes. In the course of the study, the structure of digital fashion industry innovative potential was determined as a part of the factors of art-aesthetic, technological, sociocultural, economic, environmental and administrative nature. An approach to managing of the digital fashion industry transformation processes was proposed, based on the balance regulation between processes by redistributing the system total resources to eliminate the "bottleneck" and support the "weak element". Based on the formulated approach, a model of the strategy was proposed for managing the transformation of the fashion industry. The model is based on the decomposition of the main influence factors into relatively independent components, the regrouping of components based on the same nature with the regulation of the balance between these groups by redistributing common resources. The model is based on the decomposition of the main influence factors into relatively independent components, the regrouping of components based on the same nature with the regulation of the balance between these groups by redistributing common resources.