Ecology and sustainable fashion

Abstract

To research a circular model in the fashion industry as a model that helps save resources. To analyze sustainable fashion in the Ukrainian market and compare it with the world one. The comparative analysis was used to research the tendencies of development of sustainable fashion in the Ukrainian market and abroad. It is set that spreading the phenomenon “sustainable fashion” in the fashion industry touched upon Ukraine. It is represented by the improvement of properties of the ecologically friendly fabrics and materials, the development of innovative clothes processing and involvement of businesses and public in the matter of sustainability. It is proved, that the tendencies of ecological and ethics stylish designs are more active and cultivated in the fashion industry. We conclude that a circular model in the fashion industry is a model that helps save resources and maintain balance between nature and commerce. The analysis demonstrates that sustainable fashion in the Ukrainian market in contrast to the world market is at the early stage. We researched the ways foreign experience can be implemented on the Ukrainian ground: the promotion of sustainable brands, the innovative approach to processing of garment, more involvement on the part of businesses, the formation of a rational buyer.