English for Specific Purposes in creative disciplines: Bridging theory and labour market needs

Abstract

This study investigated how English for Specific Purposes instruction can be aligned with employability goals in creative disciplines – specifically Digital Art and Design – through the integration of authentic workplace scenarios and micro-credentialing systems. Drawing on a qualitative case study design, data were collected from higher education institutions known for innovation in English for Specific Purposes via document analysis, semi-structured interviews with instructors of English for Specific Purposes and curriculum designers, and surveys from 28 students enrolled in courses incorporating these pedagogical approaches. The study revealed that authentic tasks in English for Specific Purposes – such as client briefings, visual presentations, and project critiques – significantly enhanced student motivation (71.43%) and improved awareness of learning objectives. Additionally, 78.57% of participants stated that earning digital badges for communicative performance helped them better recognize the practical value of their skills. Micro-credentials aligned with Common European Framework of Reference for Languages descriptors and embedded in formal assessment frameworks ensured transparent and modular verification of learning outcomes. Despite these benefits, instructors reported challenges such as increased workload and the absence of centralised platforms for issuing credentials. Based on these findings, the study contributes to scientific literature through the introduction of “Transferable Integration Model”, which combines authentic communication tasks, skill-specific badges, portfolio development, and industry feedback to support professional readiness in creative disciplines. The “Transferable Integration Model” offers a replicable structure for English for Specific Purposes curricula that not only fosters but also certifies field-specific communicative competence and is tailored to the needs of the labour market. The effectiveness of this model depends on its careful implementation, verification mechanisms, and ongoing institutional support.