Visual design for folk singer Zhao Lei’s “Hedgehog Concert” tour

Abstract

In recent years, with the rapid development of the domestic music industry, the upgrading of cultural consumption, and the increasing public demand for entertainment, the frequency of music performances across the country has significantly risen. Consequently, the demand for the main visual design of concerts has also increased, encompassing logo design, poster design, typography, wayfinding design, and interface design, among other aspects. This paper primarily explores the critical role of main visual design in concerts. Through literature review and comparative studies, we have developed a comprehensive visual design scheme for the concerts of folk singer Zhao Lei, covering the entire process from pre-event, during the event, to post-event stages. This design effectively conveys the concert's theme and emotions, significantly enhancing audience satisfaction, and through social media promotion, further boosts Zhao Lei's visibility, laying a solid foundation for the success of the concerts. In summary, the main visual design of concerts is the core of concert events, ensuring consistency and recognizability across all media and platforms, and is a key factor in the success of the concerts.