Development of a visual complex for Linyi City, Shandong Province

Abstract

The Shuiyun Langya urban cultural and creative design located in Linyi, Shandong is an innovative design model that combines traditional cultural elements with modern design concepts. Through in-depth exploration and understanding of Langya culture, combined with the needs and trends of contemporary urban development, traditional cultural elements are integrated into urban spatial design, architectural design, product design, and other aspects to create urban cultural creative products with regional characteristics and cultural heritage. This creation is divided into five parts. The first part is the design of the map, which involves depicting the characteristic buildings of Linyi. The second part is the illustration and poster design for the representative buildings of the Shuiyun Langya urban complex; The third part is the IP image design of characters, with Wang Xizhi and Zhuge Liang as representative characters for character image design. At the same time, create emojis to enrich the design content; The fourth part is the design of cultural and creative products targeting the architecture and culture of Linyi; The fifth part is dynamic video design and production, shooting materials for the lighting show of the Water Rhyme Langya City Complex and conducting video editing. The core concept of Shuiyun Langya urban cultural and creative design is the integration of tradition and modernity, and the combination of culture and creativity, aiming to create a unique and culturally rich urban cultural space, injecting new vitality and charm into the city. By promoting the prosperity and development of urban culture through design, promoting the sustainable development of cities, and achieving a positive interaction and win-win situation between culture and economy.