Development of a visual complex for «Toy Rebirth»

Abstract

In the era of consumption, there are social pain points in households where it is difficult to dispose and recycle a large number of idle toys. People's actions towards the recycling and reuse of idle toys are insufficient, and the phenomenon of difficult disposal and recycling of a large number of idle toys inevitably leads to problems such as resource waste and environmental pollution. This project is based on the concept of sustainable development and aims to promote and promote the concept of recycling and reusing idle toys through practical exploration. Firstly, collect relevant information on the recycling and reuse of idle toys through the internet, and sort, classify, and analyze the information; And in response to the current situation of difficulty in handling and recycling idle toys, it is proposed to conduct practical exploration through the "Revitalization Plan" activity to enhance people's awareness of the utilization of idle toy resources; Finally, a series of visual communication designs, including logo design, IP design, poster design, and information visualization design, were completed in the visual design of the "Revitalization Plan" activity through color matching, graphic composition, and layout design. Conveying the concept of sustainable development, guiding people to participate in the small matter of toy recycling and reuse through forms such as charitable donations and environmental recycling, and contributing their modest efforts to sustainable development.