Strategic planning for enterprise development in wartime conditions

Abstract

The presented theses address the critical importance of strategic planning for enterprise development during wartime conditions, highlighting the challenges businesses face, such as disruptions in logistics, staff shortages, financial instability, and market loss. The strategic development plan is positioned as a fundamental tool for resilience and competitiveness, ensuring businesses can adapt to dynamic environments, mitigate risks, and leverage growth opportunities. Key aspects of the strategic planning process are systematically analyzed, including environmental analysis, defining mission and vision, goal-setting, strategy formulation, implementation, and performance evaluation. Additionally, the theses emphasize the importance of accounting for wartime-specific factors such as security, financial stability, risk management, business process flexibility, human resource management, logistics, and collaboration with government and partners. The work underlines the necessity of innovation, digitalization, and modern strategic management tools to optimize resources and enhance adaptability. Ultimately, the theses advocate for a structured approach that not only ensures survival during crises but also establishes a robust foundation for sustainable long-term growth, even amidst significant external challenges.