1. Електронний архів КНУТД
  2. Загальноуніверситетські колекції
  3. Матеріали наукових конференцій та семінарів
Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/27494
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dc.contributor.authorPhilchenkov, Daniel-
dc.contributor.authorGudkova, N.-
dc.date.accessioned2024-09-25T08:44:07Z-
dc.date.available2024-09-25T08:44:07Z-
dc.date.issued2024-09-
dc.identifier.citationPhilchenkov D. Strategies for hotel chain development / D. Philchenkov, N. Gudkova // Modernization of science and its influence on global processes : collection of scientific papers "SCIENTIA" with Proceedings of the VI International Scientific and Theoretical Conference, Bern, Swiss Confederation, 20 September 2024. – Bern, Swiss Confederation : International Center of Scientific Research, 2024. – P. 20-26. – Access mode: https://previous.scientia.report/index.php/archive/issue/view/20.09.2024uk
dc.identifier.urihttps://er.knutd.edu.ua/handle/123456789/27494-
dc.description.abstractThis article examines the competitive landscape of the hotel industry, focusing on the strategies that enable hotel chains to achieve sustainable growth. Key strategies, including differentiation, innovation, strategic partnerships, and market expansion, are discussed. Through case studies and data analysis, the article illustrates how successful chains like Marriott International have effectively implemented these strategies to enhance their market position, attract diverse customer segments, and navigate the challenges of a dynamic global market.uk
dc.language.isoenuk
dc.publisherNGO International Center of Scientific Researchuk
dc.titleStrategies for hotel chain developmentuk
dc.typeArticleuk
local.subject.sectionСоціально-гуманітарні наукиuk
local.subject.facultyІнститут права та сучасних технологійuk
local.subject.departmentКафедра філології та перекладу (ФП)uk
local.conference.locationBern, Swiss Confederationuk
local.conference.date2024-09-20-
local.conference.nameVI International Scientific and Theoretical Conference "Modernization of science and its influence on global processes"uk
local.subject.method1uk
Appears in Collections:Кафедра філології та перекладу (ФП)
Матеріали наукових конференцій та семінарів

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