Book cover design: interactive aspect

Abstract

In modern society, with the development of the economy, the economic income of people grows, which affects the development of material culture. At the same time, the spiritual demands of humanity are gaining relevance, and the demands for the level of modern artistic culture are growing. An important factor in the development of civilization is the book as one of the important carriers of information at all levels. Therefore, an adequate design of a book cover becomes the focus of attention of modern graphic designers. The article analyzes interaction design and its application in the design of book covers. It was found that interaction design can improve the effect of the aesthetic and communicative component of book cover design and make books more resonant among consumers.