Calligraphy – visual communication strategy in printing production

Abstract

This article examines the esthetic and creative features of calligraphy's engagement in printing design through the eyes of fine artists and designers from both inside and beyond the nation. In this example, the visuals and descriptive method were used to build new visual promotional tools particular to printing products that are catching the customer's attention. The examination of many types of printing goods has enabled the promotion of the typographical characters' special features for those items. The outcomes of this study were used to create new and inventive designs for posters using calligraphic motifs as the main feature.