Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/13124

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DC Field	Value	Language
dc.contributor.author	Shcherbak, V.	en
dc.date.accessioned	2019-08-13T19:49:49Z	-
dc.date.available	2019-08-13T19:49:49Z	-
dc.date.issued	2015
dc.identifier.citation	Shcherbak V. Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design = Ґенеза формування та розвитку бренд-капіталу Київського національного університету технологій та дизайну [Текст] / V. Shcherbak // Менеджмент. - 2015. - Вип. 21. - С. 48-60.	uk
dc.identifier.issn	2415-3206
dc.identifier.uri	https://er.knutd.edu.ua/handle/123456789/13124	-
dc.description.abstract	A study of the formation genesis of multilevel model for brand promotion of modern institution in the educational market is performed. The proposed system of institution brand management based on the evaluation of capitalization and assets of the brand.	en
dc.language	en
dc.subject	multilevel model of brand promotion	en
dc.subject	university	en
dc.subject	education market	en
dc.subject	the level of brand capitalization of universities	en
dc.title	Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design	en
dc.type	Article
local.contributor.altauthor	Щербак, В.	uk
local.source	Менеджмент	uk
local.source.number	Вип. 21	uk
local.subject.method	0
Appears in Collections:	Наукові публікації (статті) Менеджмент

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