Застосування кваліметричних принципів та підходів щодо вибору комплексної туристичної послуги

Abstract

The paper presents the principles and approaches of quantitative evaluation of the quality for the packages tourism services taking into account the rapidly changing consumer’s requirements. Application of these principles and approaches allows to determine the rating of any travel company for provisionally figures list that characterize the quality of tourism services provision by determining of coefficients and construction spider graph using a specially developed program. It allows to determine the ranking of tourism enterprises and to adopt decision taking into account age categories (children, youth, adults, tourists «third age»). For the first time has been establishing the ranking of individual tourism enterprises of Ukraine. It is based on the using of the program for evaluating of packages tourism services quality level by coefficients and spider graph method for the comparison of separate components of tourist services. In this paper has been developed a new method for choosing of the packages tourism services that reasonable for the conduction of potential consumers. This method based on the selection of tourism enterprises to tourists of different ages and social statuses. Therefore we can approve that the proposed qualimetric principles, approaches and special computer program allows to ranking the individual tourism enterprises of Ukraine and increasing its competitiveness.